Category Strategy

Contrarian Betting: Fading the Public Explained

Contrarian betting fading the public explained

Fading the public means deliberately betting against the side that is attracting the most public money, on the theory that heavy public backing can push a price further than the true probability justifies. It’s one of the oldest contrarian ideas…

The Favourite-Longshot Bias Explained

Favourite-longshot bias in betting markets graphic

The favourite-longshot bias is one of the most consistently observed patterns in betting markets: heavily backed favorites tend to be relatively better value than long-shot outsiders, on average, across large samples. What the Favourite-Longshot Bias Actually Describes Across large samples…